Successful Promotions Management
Our customers are constantly seeking ways to enhance store profitability by introducing new products and services. These new product offerings, while providing upside margin opportunities, also can undermine efficiency in operations and result in increased costs if mismanaged. CDC’s services improve on product support to enhance the distribution process and profitability at the store level.
CDC manages promotions, limited time offerings (LTO) and regional menu offerings (RMO), helping control costs and efficiencies for customers offering a large variety of specialty items at competitive prices. New product introductions and changes to existing programs can be seamlessly accomplished through CDC’s services, dramatically increasing the ease of new product introduction, phase-in, phase-out, product allocation and inventory management.
The CDC Promotions Management Advantage
- Integrated 24/7 systems functionality
- Micro-managing demand planning of concept promotions:
- Product introduction phase-in inventory management
- Promo cycle safety stock monitoring
- Promo cycle just-in-time purchasing & replenishment
- Product introduction phase-out inventory management
- Inventory loss prevention management
- Forecasting accuracy management
- Distributor order ceiling monitoring (via CDC’s CRR system)
- Enhanced customer communications
- Promotions success & issue communication and reporting
- Historical and correlational forecasting and inventory management
- Food and non-food (toy, event kits, etc.) promotions management
- Promotions performance intelligence
- Customer service with proven results - second to none in the industry
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